MISHA

The MISHA IS MY SHISHA brand, a sub-brand of Alpha Hookah, was born in May 2022 and immediately attracted the attention of the industry due to the bright and extraordinary presentation of its products and the brand itself. MISHA is an irony over the stereotype that bears walk the streets of Russia. Yes, they do, play the balalaika and drink vodka (sarcasm). Through the brand, we want to convey that there are no stereotypes in the modern world. You can be anyone.